Local SEO

Best Practises for Google My Business Photos Optimisation 2023

In today’s digital age, Google My Business (GMB) has become an indispensable tool for businesses to enhance their online presence. One of the most powerful features of GMB is the ability to upload photos. High-quality photos can make your business stand out, and they can also influence customers’ buying decisions. In this article, we will discuss the best practices for optimizing your Google My Business photos.

1. Introduction

Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. It’s essential for businesses to optimize their GMB profile to reach potential customers and stand out from their competitors. One way to do this is by adding photos to your GMB profile.

2. Why are photos important for Google My Business?

Photos are an essential component of a successful Google My Business listing. According to Google, businesses with photos on their profiles receive 42% more requests for directions and 35% more clicks to their website than businesses without photos.

Photos also help potential customers to visualize what your business offers and what the experience of visiting your business is like. They can help create a connection between your business and potential customers.

3. How to upload photos to Google My Business

Uploading photos to your Google My Business profile is straightforward. Here are the steps:

  1. Sign in to Google My Business.
  2. Click on “Photos” in the menu.
  3. Choose the type of photo you want to upload (e.g., profile photo, cover photo, etc.).
  4. Select the photo you want to upload from your computer or phone.
  5. Click “Upload.”

4. Best practices for Google My Business photos

To get the most out of your Google My Business photos, you should follow these best practices:

1. Use high-quality photos

High-quality photos are crucial for making a good impression on potential customers. Low-quality photos can make your business look unprofessional and can turn customers away. Make sure that your photos are clear, well-lit, and in focus.

2. Use photos that accurately represent your business

Your photos should accurately represent your business, including the products or services you offer, the atmosphere of your business, and your branding. Avoid using stock photos or photos that don’t accurately represent your business.

3. Use a variety of photos

Using a variety of photos can give potential customers a better sense of what your business offers. Consider including photos of your products, your storefront, your staff, and any other features that make your business unique.

4. Add captions to your photos

Adding captions to your photos can help potential customers understand what they’re looking at and why it’s important. Captions can also provide additional context and help with search engine optimization.

5. Follow Google’s photo guidelines

Google has specific guidelines for the types of photos that can be uploaded to Google My Business. Make sure that you follow these guidelines to avoid having your photos removed or your account suspended.

5. Tips for taking great photos for Google My Business

If you’re not sure how to take great photos for your Google My Business profile, here are a few tips:

  1. Use natural lighting: Avoid using flash as it can create harsh shadows and make the photos look unnatural. Instead, use natural lighting by taking photos during the day or near a window.
  2. Experiment with angles: Try taking photos from different angles to find the most flattering one. For example, taking photos from a low angle can make your business look more imposing while taking photos from a high angle can make it look more welcoming.
  3. Use props: Including props in your photos can add interest and make your photos more engaging. For example, if you run a bakery, you could include a tray of freshly baked goods in your photos.
  4. Use editing tools: You don’t need to be a professional photographer to take great photos for your Google My Business profile. There are many free editing tools available that can help you crop, adjust brightness and contrast, and add filters to your photos.

6. Conclusion

Photos are a powerful tool for optimizing your Google My Business profile. By following the best practices outlined in this article, you can make sure that your photos accurately represent your business and make a strong impression on potential customers.

What type of photos should I upload to my Google My Business profile?

You should upload high-quality photos that accurately represent your business, including photos of your products, storefront, staff, and any other unique features.

Can I use stock photos on my Google My Business profile?

It’s best to avoid using stock photos as they don’t accurately represent your business. Instead, use photos that you’ve taken yourself or that have been taken by a professional photographer.

How many photos should I upload to my Google My Business profile?

You should aim to upload at least 10-15 photos to your Google My Business profile. This will give potential customers a good sense of what your business offers.

What should I do if my photos are removed from my Google My Business profile?

If your photos are removed from your Google My Business profile, it’s likely because they violated Google’s photo guidelines. Make sure that you review these guidelines and upload photos that are in compliance.

Can I change the order of my photos on my Google My Business profile?

Yes, you can change the order of your photos on your Google My Business profile by dragging and dropping them into the desired order.

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